‘Money Transfer’ Adds To Easypaisa Suite

After Utility Payments, easypaisa have come with second in a suite of products and much awaited service ‘Money Transfer’. It is a secure, easy and convenient way of sending and receiving domestic remittances through easypaisa retail outlets. Users will have the convenience to access the service from more than 4,000 easypaisa merchants, a figure expected to reach 20,000 by the end of year 2010.

CEO Tameer Microfinance Bank, Nadeem Hussain considers domestic remittances a key point in providing financial access to the rural population. “Remittance flow plays a valuable role in supporting the economy. It also offers significant potential to support income of poor and vulnerable groups. Remittances are often the first and sometimes the only financial service used in low income households. Hence the potential for an accessible banking agent in remote areas of the country is immense.” He said.

At the launch of Money Transfer, CEO Telenor Pakistan Jon Eddy Abdullah said, “Providing Money Transfer service is the next step in the development of easypaisa as a unique branchless banking solution. World Bank estimates the domestic transfer volume in Pakistan to be at $6.95 billion per year. Through this service we not only aim to target all current users of domestic remittance services but also to help bring some portion of $ 2 to $ 4 billion transacted through informal channel into mainstream.”

Tameer’s original branchless banking pilot was developed in partnership with the technology program at Consultative Group to Assist the Poor (CGAP), a microfinance center housed at the World Bank. The program is supported by the Bill & Melinda Gates Foundation.

Telenor Pakistan & Tameer Microfinance Bank’s easypaisa portfolio, which now includes Bill Payment solution and Money Transfer, is scheduled to come up with services such as, mobile wallet accounts, cash deposits and withdrawal facilities in near future. The services offer innovation, freedom, security and convenience.

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